Lesson 6. Key Features of The Amazon Marketplace:

Key Features:

Massive Reach: Sellers gain access to Amazon's enormous customer base, potentially reaching millions of shoppers worldwide.

Wide Variety: The Marketplace hosts a staggering variety of products, from electronics and clothing to books, toys, and even groceries.

Fulfillment Options:

Fulfillment by Merchant (FBM): Sellers handle their own shipping and customer service.

Fulfillment by Amazon (FBA): Amazon stores and ships products, manages inventory, and provides customer support.

Selling Plans:

Individual: Suitable for occasional sellers, with per-item fees.

Professional: Designed for high-volume sellers, with a monthly subscription fee and access to more advanced features.

Advertising Tools: Sellers can utilize Amazon's advertising platform to increase product visibility and reach more customers.