Lesson 2. The Process: of Affiliate Marketing

Affiliate Marketing Process:

1. Program Creation: The merchant establishes an affiliate program, defining:
   • Terms and conditions for participation.
   • Commission rates for affiliates.
   • Tracking tools to monitor affiliate performance.
2. Affiliate Enrollment: Affiliates join the program by signing up and receiving a unique affiliate link.
3. Affiliate Promotion: Affiliates promote the merchant's products or services through various channels, such as:
   • Blogs
   • Social media platforms
   • Email marketing campaigns
   • Search engine optimization (SEO) strategies
4. Customer Referral: A potential customer clicks on the unique affiliate link. This click is tracked, linking the customer to the specific affiliate who referred them.
5. Customer Purchase: If the customer proceeds to make a purchase, the merchant pays the affiliate a commission according to the pre-agreed terms.