Key Learning Outcomes:

Key Learning Outcomes:

• Develop and execute effective social media marketing strategies: Learn to define target audiences, set SMART goals, conduct competitive analyses, and create compelling content plans.

• Master key social media platforms: Gain in-depth knowledge of major platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, understanding their unique features and best practices for each.

• Build and grow online communities: Learn to engage with audiences, build strong brand relationships, and foster user-generated content.

• Leverage social media advertising: Discover how to create and run successful paid social media campaigns, including targeting, budgeting, and performance measurement.

• Analyze and interpret social media data: Learn to track key performance indicators (KPIs), analyze campaign results, and use data-driven insights to optimize your strategies.
• Stay ahead of the curve: Explore emerging trends in social media marketing, including live video, short-form video, augmented reality, and the impact of artificial intelligence.