Course Modules:

Course Modules:

Module 1: Foundations of Social Media Marketing

1. Introduction to Social Media Marketing

2. History and Evolution of Social Media

3. Understanding the Social Media Landscape

4. Key Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.)

5. Social Media Marketing Strategy Development

6. Setting SMART Goals

7. Identifying Target Audience and Buyer Personas

8. Competitive Analysis

Module 2: Content Creation & Strategy

1. Content Marketing Fundamentals

2. Creating Engaging Content (text, images, videos)

3. Content Calendar Planning

4. Content Scheduling and Automation Tools

5. Storytelling on Social Media

6. User-Generated Content (UGC) Strategies

7. Influencer Marketing

8. Social Media Advertising

Module 3: Social Media Management & Analytics

1. Social Media Listening & Monitoring

2. Community Management

3. Building and Growing a Social Media Following

4. Engaging with Followers and Responding to Comments

5. Social Media Analytics & Reporting

6. Key Performance Indicators (KPIs)

7. Data Analysis Tools (Google Analytics, Hootsuite Insights, etc.)

8. Campaign Performance Measurement and Optimization

Module 4: Social Media Advertising & Paid Campaigns

1. Types of Social Media Ads (e.g., image ads, video ads, carousel ads)

2. Ad Targeting Options (demographics, interests, behaviors)

3. Creating Effective Ad Copy and Visuals

4. Running and Managing Paid Social Media Campaigns

5. Budgeting and Cost Optimization

6. Ad Campaign Reporting and Analysis

Module 5: Social Media Trends & Emerging Technologies

1. Social Media Trends (e.g., live video, short-form video, augmented reality)

2. Emerging Technologies (e.g., AI-powered social media tools, chatbots)

3. Social Media Ethics and Privacy

4. Crisis Communication on Social Media

5. The Future of Social Media Marketing